4REAL is the flagship group of Knini Music Label, bringing a groundbreaking sound that blends pop, ragga, rap, and jazz into a unique musical experience. With real musicians, composers, songwriters, and singers at its core, 4REAL delivers authentic music filled with truth, passion, and originality. Their debut album, A Better World Featuring: Nothing But Trouble, showcases their powerful artistry and is expected to reach millions worldwide. Backed by over fifty-five years of industry expertise from label founder Jimmy Mack, 4REAL’s mission is to introduce listeners everywhere to a truly new sound that inspires and uplifts.